
Location:
Galapagos Islands, Ecuador
Summary:
The Galapagos Conservation Fund (GCF) was created in May
of 1997 by the international travel company, Lindblad Expeditions to develop
a strong partnership and link between the visitor, the tourism industry,
and defined conservation institutions of Galapagos. The GCF has raised
over $1 million since its inception. The dialogue and institutional interaction
created by the GCF have stimulated interest and support by the tourism
industry, increased outreach efforts by the Galapagos National Park and
the Charles Darwin Research Station, and led to a host of other environmental
education and conservation initiatives in Galapagos.
Tourism
is one of the most important industries in Galapagos, if not the most
important. 60,000 visitors come to Galapagos every year, and all leave
with the understanding that Galapagos is an extraordinary place on this
planet. Yet, there has been surprisingly little integration of conservation
issues into the visitor experience, and the tourism industry plays an
inadequate role in the support of conservation of Galapagos. The links
between tourism and conservation in Galapagos are vital to the future
protection of its unique flora and fauna.
Background:
The Galapagos Conservation Fund
I. Introduction

Galapagos Tortoise |
When Lindblad Expeditions stationed its 80-passenger expedition vessel
in the Galapagos Islands in May 1997, there was a glaring lack of communication
and integration between the tourism industry and the institutional conservation
of the islands. Sixty thousand people visited the islands each year and
learned about the flora and fauna, yet there was very little information
about conservation needs of the islands or available mechanisms to support
conservation. Conservation communication was not included in the training
of Park guides, there was very little support for conservation from the
tourism industry, and tourism was largely viewed as an adversary to conservation
in Galapagos. Tourism was equally disconnected from the local communities
of the islands.
Our intention in developing the Galapagos Conservation Fund was to show
that through partnerships and cooperation, tourism could be a significant
force for conservation. We fundamentally believe that dialogue and cooperation
between the tourism industry, local resource managers, and supporting
non-profit organizations can result in programs and projects that benefit
the destinations, the businesses, and the experience of the visitors.

Galapagos Conservation Center on board M/N Polaris |
The primary element of the Galapagos Conservation Fund is an on-board
conservation communication strategy to inspire visitors to actively support
prioritized conservation projects in Galapagos. The GCF now reliably raises
an average of $200,000 per year from visitors on the 80-passenger Polaris.
However, the most significant accomplishments of the GCF derive from the
ongoing interaction and dialogue between Lindblad Expeditions, GNP, and
CDRS. Centered around project management, the relationship has since given
rise to local capacity-building programs, improved interpretive mechanisms,
development of guide-training programs that incorporate conservation messages,
increased communications and interpretive infrastructure in the Park and
Station, and increased interaction between tour operators and Park officials
and Station researchers. Most importantly, there has been an undeniable
increase in the interest and involvement of tour operators in the support
of conservation in Galapagos, with numerous tour operators establishing
their own conservation, environmental education, and training initiatives.
II. Important Components of the Galapagos Conservation Fund Concept
-
All contributions
to the GCF are allocated by an authoritative and objective board of
internationally respected and locally knowledgeable conservation leaders,
acting in the interest of the entire region rather than for one organization
or cause.
-
GCF project
allocations require joint proposals and agreement by both the Galapagos
National Park and the Charles Darwin Research Station.
-
All contributions
are made by visitors to Galapagos, with the understanding that contributions
are allocated by the GCF based on determined conservation priorities
of the region.
-
100% of the contributions go to the projects designated by the GCF
advisory board.
-
All administrative costs of the GCF and the functioning of the GCF
advisory board are paid for by Lindblad Expeditions.
-
Lindblad Expeditions provides a matching incentive by offering a
$250 travel voucher toward any future booking for every donation of
$250 or more.
-
Lindblad Expeditions believes that it makes good business sense for
any travel company to invest in its own future by actively supporting
the long-term health and preservation of the resources upon which
it depends, through the conservation of its destinations.
-
The GCF endeavors to create a working model of communication to visitors
and channeling of contributions that could be adapted by other travel
companies interested in encouraging visitor support.
III. Projects supported by the GCF
Through joint proposals by Galapagos National Park (GNP) and Charles
Darwin Research Station (CDRS), and approval by the advisory board, ongoing
GCF funding is applied toward the following projects. Project descriptions
are adapted from annual reports to Lindblad Expeditions from GNP and CDRS.
1) Adopt-an-Island
program for the island of Santiago

Galapagos National Park field work; monitoring tortoises. |
The GCF has committed
to the long-term support and implementation of a restoration plan for
the island of Santiago. The essence of the plan is to eradicate feral
pigs, goats and rats, and reestablish endangered endemic plants of the
island. Feral pigs, which eat the eggs of tortoises and other native
animals, are much more easily eradicated while the vegetative cover
is destroyed by the feral goats. Once the pigs are eradicated, work
can begin on eradicating the goats, so that the vegetation can return.
Endangered native plants are being cultivated in anticipation of a programmed
reintroduction after successful goat eradication.
A. Eradication
of feral pigs from the island of Santiago

The last pig killed in Adopt-an-Island pig eradication
program for Santiago Island. |
The pig eradication
campaign on Santiago Island is very close to public declaration of success.
Support from the Galapagos Conservation Fund /Lindblad Expeditions has
been critical in achieving advanced stages of pig eradication. The last
pig shot to date was in May 2000, and after continuous widespread baiting,
one other pig was detected and killed in November 2000. Beyond this
observation, no other trace of pigs has been noted. In 2001, the Isabela
Project will continue its intensive monitoring of the island using baits
(goat carcasses) placed in a GIS/GPS assisted equidistant pattern, separated
from each other by 500 meters. In 1997, the project imposed upon itself
a need for 18 months of consecutive, intensive pig-free monitoring before
the island could be publicly declared pig free. Should no further pigs
or signs of pigs be detected, the declaration would be made in May 2002.
The confidence level among hunters is very high. Santiago Island will
be the largest island ever, in the entire world, from which pigs will
have been successfully eradicated.
B. Re-establishment
of native plant species

Protection and restoration of endemic plant
speices on Santiago. |
Activities by the
Department of Botany on Santiago include an ecological study of the
rarest Galapagos plant (Scalesia atractyloides, endemic to Santiago)
and its relative S. stewartii, which will be completed during 2001.
The study of Scalesia atractyloides will hopefully contribute information
necessary for a cultivation and programmed re-introduction. Monitoring
of the vegetation on small islets will continue, in conjunction with
plans to eradicate introduced rats and introduce endemic rats on small
islets. This will enable us to determine the effect of the two rat species
on plant species and communities. Finally, it is planned to commence
a research project examining the recuperation of the native vegetation
following goat control and imminent removal.
Long-term monitoring
of the effects of goats, and planning for vegetation restoration following
eventual goat eradication, has been under way since 1995. Permanent
plots inside and outside fenced areas are monitored once every 18 months
(alternate wet and dry seasons), to assess differences caused by goat
grazing and check regeneration within the protected sites. The latest
monitoring trip took place in November 2000. During this trip, new transects
were established in the areas that were newly protected when many of
the fences were enlarged two years ago. The new sites are already regenerating
well: a promising sign that the protected sites will serve as valuable
sources for vegetation re-establishment after the goats have been removed.
2) Support of
Patrolling Efforts and Physical Maintenance of Galapagos National Park’s
patrol boat P/V Guadalupe River for protection of the recently expanded
marine reserve.

Galapagos National Park's patrol boat Guadalupe River,
for the Marine Reserve project |
Galapagos National
Park Service’s group of patrol boats consists of two large boats, the
Guadalupe River and the Sirinian, and five small boats: Sea Ranger 1,
Sea Ranger 2, Sea Ranger 4, Sea Ranger 6, and Virgen del Rocio. The
maintenance and operation for these boats to carry out effective patrolling
is costly but vital to put a stop to illegal fishing within the Marine
Reserve. The boats also assist in environmental education campaigns
to help educate the fishing communities and involve them in our conservation
efforts. From July to December 2000 the Galapagos National Park Office’s
Marine Recourses Unit which manages the Galapagos Marine Reserve carried
out the following important activities:
- Regular patrolling,
monitoring and logistical support trips
- Dry dock and
maintenance of the P/V Guadalupe River
- Rescue and support
trips for the GNP personnel as part of the work to protect the GMR
- Lobster catch
monitoring
- Continuing the
coastal clean-up program
The patrolling and
monitoring trips have been continuous. The patrolling unit’s principal
help is the Guadalupe River, but they are often backed-up by smaller
vessels, fast launches some of which can hold up to 4 crew members.
The Guadalupe River has made 20 trips of varied lengths, lasting from
a few days to two weeks. The boat completed its activities on October
16, when it entered dry dock in Guayaquil, Ecuador. The Guadalupe River
has never been in better condition since it arrived in Galapagos, thanks
to the support received from Lindblad Expeditions and the Barbara Delano
Foundation.
3) Environmental
Education
A. Establishment
of environmental education centers for local populations.



Scenes from an environmental education program supported
by GCF |
Since the program
started, teacher training has allowed more than 230 teachers from the
three most populated islands to learn more about using environmental
themes for education, making educational projects, and producing didactic
material. The Environmental Education Centers (EEC) have offered various
campaigns and programs to stimulate awareness about the main environmental
problems of the islands and to promote local participation in conservation.
The centers on the islands of Isabela, San Cristobal, and Santa Cruz
have more than 15,000 visitors per year. Moreover, they have published
two books from the ten-part series “Galápagos, un mundo mágico” (Galapagos,
a magical world) for students aged five to fourteen.
The EEC program
is complemented by 28 conservation projects from the local community
(FALC) and the program for training teachers on board, which has involved
46 teachers since it started. These successes would not have been possible
without the support of Lindblad Special Expeditions.
B. A university
scholarship in biology or environmental sciences for a Galapagos student.
This funding financed
the scholarship of Diógenes Aguirre, a student from the islands, who
is studying Biology in the Central University of Quito. He has performed
well in his studies and he has been an active volunteer in the Station
during his vacations, mostly in field activities related to the Ornithology
Area.
For the year 2001
scholarships have been granted to 5 more students from Galapagos. Lindblad
Expeditions’ funds will be used to finance the scholarships of three
of these students. Each scholarship covers the cost of university tuition
fees, a contribution for food and accommodation in the continent, medical
insurance, and airplane tickets twice a year for the vacation period.
The budget for each scholarship student is approximately $3,200 each
year, for the 5 years of undergraduate studies.
This Program supports
young Galapagos students that have demonstrated a strong interest in
biology and conservation. Our (Charles Darwin Research Station) hope
is that they will finish their education in order to become the future
professionals who will work for the conservation of Galapagos.
C. Teachers on
board Program
In coordination
with the Provincial Education Office and the National Office of Professional
Improvement (DINAMEP), cruises for teachers around the Galapagos islands
are being offered on Lindblad Expeditions’ 80-passenger vessel M/N Polaris
as part of the formal training process of the DINAMEP-FCD agreement.
Objectives of the
Teachers On Board program are:
1) To experience
the Galapagos Islands and Galapagos National Park, which most teachers
never see beyond their own communities.
2) To learn about
the nature of the visitors to Galapagos, and the reasons that people
come to visit the Galapagos Islands.
3) To learn about
the role that tourism can play in environmental education and conservation
support in the Galapagos Islands.
4) To take the knowledge
and experience they gain and bring it back into the classroom to teach
to their students.
The change is obvious,
teachers are more committed and conscious of their task of protecting
the environment, and more importantly, conscious of their task of shaping
integral beings for the world. The program is now run in conjunction
with another tour operator, and 44 teachers had participated in the
program as of November 2000.
4. A “small grants”
fund that encourages locally-initiated conservation projects.
Since the FALC Program
(Funds for Local Conservation Action) started, 28 projects have been
developed with the support of Lindblad Expeditions. During 2000, 17
local community conservation projects were carried out. These include
the planning and implementing of a native garden and vegetable garden
in two local schools; development of didactic games for Santa Cruz Schools
and support for the coastal clean-up campaign organized by the Santa
Cruz Guides Association. The Marine Reserve and introduced species continue
to be the central themes of projects proposed by the community. This
experience has a wide effect and presently is generating a healthy competition
among the participants to demonstrate their abilities and skills. The
teachers, for example, thanks to FALC, have been able to make their
dreams reality by producing their own didactic material for students
and themselves.
Technical support
to develop and present proposals has been strengthened. However, during
2000 there were fewer proposals than anticipated, so for this reason
in 2001 a series of actions are planned to stimulate the development
of local initiatives for conservation:
- To run a campaign
to promote FALC through radio, television, and the press.
- To give presentations
about FALC to various sectors, through workshops organized for groups
such as agriculture and fishing.
To systemize application
and implementation procedures for the projects and to develop forms.
5) Funding for
invertebrate research and the establishment of an invertebrate collection.
The purpose of this
project is to establish a comprehensive collection of the invertebrates
of the Galapagos. Having an accessible and comprehensive collection
of invertebrates will enable us (CDRS) to determine what species are
found on the islands and alert us to new introductions. In 1999, the
creation of an invertebrate collection was sponsored in part by Lindblad
Expeditions. During this year the museum infrastructure has been improved
and a database system designed. In 2000 the Invertebrates program has
made efforts to organize and increase the reference collection of Invertebrates
at the CDRS, and also to start control programs for two introduced species,
Simulium bipunctatum and Wasmannia auropunctata. Entomologists also
finished testing the feeding range of Rodolia cardinalis in order to
evaluate the possibility of using this insect to control the cottony
cushion scale, Icerya purchasi.
6) An emergency
fund for unforeseen needs
An emergency fund
is maintained so that the Park and Station have access to immediate
cash supplies for unforeseen needs. These funds have been used in the
past to investigate an outbreak of disease amongst giant tortoises on
Isabela, repairing damage to a fence that protected endemic plants from
feral goats, monitoring of the effects of the El Nino year, and other
needs that result from unforeseen events.
IV. Advisory Board
The GCF Advisory Board is an independent, advisory and technical body
with no legal status.
Miguel Cifuentes—Current President of the Charles Darwin Foundation and
WWF regional representative for Central America; former Director of Galapagos
National Park.
Craig MacFarland—Former Director of Charles Darwin Research Station;
former President of Charles Darwin Foundation; international conservation
and resource management consultant; current board member of Charles Darwin
Foundation, Inc.
Tui de Roy—Galapagos native, wildlife photographer, expedition leader,
and former Galapagos National Park guide.
The Goal is to support Galapagos conservation efforts by:
- Fostering visitor
support for conservation in Galapagos
- Leveraging visitor
support to attract new sources of funding
- Building partnerships
with and between other stakeholders in Galapagos conservation
- Encouraging Galapagos
conservation initiatives from private enterprises
The Basic Principles are:
- Charles Darwin
Foundation (CDF) and Galapagos National Park Service (GNPS) are the
existing conservation authorities in Galapagos and therefore all funds
will be channeled through these two institutions
- All projects should
be jointly endorsed by CDF and GNPS
- The active participation
of CDF and GNPS in communications and other activities is essential
to the overall success of Galapagos Conservation Fund (GCF)
- All potential
funding must augment and not compete with existing funding opportunities
- In-kind donations
will not be encouraged. Exceptionally valuable in-kind donations should
be directed to CDF/GNPS mechanism
The responsibilities of the GCF Board are:
- Deciding on funding
disbursement
- Evaluating project
proposals and project implementation
- Advising the development
of Memorandums of Understanding with key partners
- Electing a rotating
point person in charge of communications and establishing the agenda
for the following meeting
- Advise Lindblad
Expeditions on the configuration of the Board
The responsibilities of Lindblad Expeditions are:
- Raise funds and
create the best atmosphere for fundraising
- Function as the
secretariat (produce and distribute minutes, maintain files, logistic
support)
- Legally represent
GCF
- Receive, record
and transfer the funds
- Provide administrative
funding for the operation of the Board
- Develop and implement
Memorandums of Understanding with the advice of the GCF Advisory Board
Joint responsibilities of Lindblad Expeditions and GCF Board:
- Communicating
externally about GCF conservation initiatives and accomplishments
- Developing fundraising
strategies in collaboration with relevant partners
- Building mutually
productive lines of communication and collaboration with other stakeholders
V. The Conservation Communication Strategy
As a tour operator with an emphasis on environmental interpretation,
our communications with our guests is of the utmost importance. We felt
that the communication of conservation issues for the purpose of inspired
engagement in conservation support demanded an organized communication
strategy. For this purpose, we contracted the internationally recognized
author of “Environmental Interpretation”, Dr. Sam H. Ham from the University
of Idaho’s Department of Resource, Recreation and Tourism. Dr. Ham introduced
a methodology and developed an integrated communication strategy based
on delivering a series of coordinated messages through a variety of available
oral and printed media over the course of the visitor experience.
Primary messages are those things that people need to internalize and
incorporate into their thinking in order to establish their beliefs. Supporting
messages work to break down misconceptions, destroy negative or contradicting
messages that people may get, and overcome their beliefs in negative consequences
of their action.
Primary (P-) Messages
P1: “Galapagos is
unique in the world.”
P2: “All eyes are
on the Galapagos.”
P3: “In the end,
it will be the passion and insistence of the visitor that will ensure
the preservation of the Galapagos Islands”
P4: “Lindblad Expeditions
has championed the creation of the Galapagos Conservation Fund and has
committed its own resources to the cause. It invites its own guests
to join the cause to protect the “World’s Natural Jewel”
Secondary (S-) Messages
S1: “Galapagos is
threatened by the introduction of aggressive and well adapted exotic
species that don’t belong here. These species either kill or out-compete
Galapagos’ native and endemic species.”
S2: “Illegal commercial
fishing is threatening the rich marine ecosystem on which almost all
Galapagos wildlife depends.”
S3: “Current funding
falls far short of the capital required to manage and protect the Galapagos
Islands.”
S4: “Donated funds
go straight to a special Galapagos Conservation Fund administered jointly
by the Charles Darwin Foundation and Galapagos National Park.”
S5: “All of the
funds go directly to new or ongoing conservation projects.”
A matrix was then developed that listed all of the available media of
oral and visual communication to visitors over the course of their experience.
We then plotted the appropriateness of each message through each communication
medium, based on the visitor experience at that point in their expedition.
Some messages are more appropriately delivered at specific points in the
guests’ overall experience, while some messages may be too strong to develop
early on and must be slowly introduced as a person develops an emotional
connection to an experience. Therefore, great care had to be taken in
the mapping out of the messages and their delivery.
We then began developing the materials needed to communicate the messages
in an organized manner that would be consistent from week to week, and
the necessary training of field staff to support the implementation of
the strategy. Though complete implementation took some time, the development
of an organized communications strategy unquestionably resulted in consistent
responses from our guests. This has translated into an average of about
$4000 per week in steady support for Galapagos conservation.
VI. Current Status
The GCF continues to operate with full support of the Lindblad Expeditions
field staff and very little annual maintenance. Projects are proposed
and renewed annually by the Park and Station, and approved by the GCF
advisory board. The advisory board meets an average of once a year. Donations
average $200,000 per year.

Teachers Aboard program. |
There is a great deal of other interaction between Lindblad Expeditions
and the Park and Station. The Polaris hosts researchers, officials, and
guests of the Park and Station, and provides occasional transportation
for researchers. The Teachers Aboard program establishes regular interaction
with the local schools, and provides opportunities for teachers and students
to work with crew members and take advantage of other opportunities.
The Park and Station have increased their staff infrastructure for interpretation,
external communications, and guide-training are now working with other
tour operators on support campaigns. A participatory workshop will be
held in October 2001 for tour operators with the goal of showcasing examples
of how the tourism industry can further support conservation and environmental
education in Galapagos.
Status:
Fully implemented and operational on a consistent, year-round
basis since July 1998.
Follow-up:
The performance of the GCF and the communication strategy
is continually monitored. Efforts are currently underway to communicate
the processes and successes of the GCF and other tourism/conservation
initiatives to other tour operators in Galapagos through a participatory
workshop in October 2001.
Documentation:
1) Case study developed by Business Enterprises for Sustainable
Tourism (B.E.S.T.)
contact:
Michael Seltzer,
Director
The Conference Board, 845 Third Avenue
New York, NY 10022
tel: 212-339-0335
fax: 212-836-9718
email: best@conference-board.org
website: www.sustainabletravel.org
2) Case study on GCF
communication strategy, to be published in forthcoming book on environmental
interpretation by Dr. Sam Ham.
contact:
Dr. Sam H. Ham
Professor and
Director
University of
Idaho
Center for International
Training & Outreach (CITO)
College of Natural
Resources, Department of Resource Recreation and Tourism
Moscow, Idaho
83844-1139 USA
fax: 208-885-6226
tel: 208-882-5128
email: sham2@turbonet.com
website:
www.uidaho.edu/cfwr/rrt/
Submitted by:
Tom O’Brien
email: tomo@expeditions.com
Lindblad Expeditions
1415 Western Avenue, suite 700
Seattle, WA 98199
(206)-624-7750
tel: 1-800-EXPEDITION
fax: 1-212-265-3770
email: explore@expedition.com
For additional information:
Eliecer Cruz
Director, Galapagos National Park
Parque Nacional Galapagos
Puerto Ayora, Isla Santa Cruz
Galapagos Islands, Ecuador
Tel: 593-5-526189/526511
Fax: 593-5-526190
email: png@ga.pro.ec
Robert Bensted-Smith
Director, Charles Darwin Station
Puerto Ayora, Santa Cruz
Galapagos Islands, Ecuador
tel: 593-5526-147/148,
fax: 593-5527-013/014
email: director@fcdarwin.org.ec
Roz Cameron
Communications Director
Charles Darwin Research Station
Puerto Ayora, Santa Cruz
Galapagos Islands, Ecuador
tel: 593-5526-147/148,
fax: 593-5527-013/014
email: cdrs@fcdarwin.org.ec
Johannah Barry
Charles Darwin Foundation, Inc.
407 N. Washington Street,Suite 105
Falls Church, VA 22046 U.S.A.
e-mail: darwin@galapagos.org;
tel: +1 703 538 6833
Craig MacFarland
GCF Advisory Board
Box 207, 996 McLeod Rd.
Arlee, MT 59821
Tel: 406.726.3974
email: riverbottom@blackfoot.net
Tui de Roy
GCF Advisory Board
Patons Rock Beach, Takaka, Box 161,
Golden Bay, N E W Z E A L A N D
Phone: +64 3 525 8370.
Fax: +64 3 525 8370.
E-mail: roving.tortoise@voyager.co.nz
Michael Seltzerv
Director, Business Enterprises for Sustainable Tourism (B.E.S.T.)
The Conference Board
845 Third Avenue, New York, NY 10022
tel: 212-339-0335
fax: 212-836-9718
email: best@conference-board.org
Information Date: 2001-08-07
Information Source: Tom O’Brien, Director of Environmental Affairs,
Lindblad Expeditions
|