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The Baby Think It Over infant simulator

Case Study FeedbackLocation:

Palomar High School in Chula Vista, California; other sites, including schools, hospitals, churches, clinics, youth centers and shelters across the U.S., Canada, United Kingdom and Australia.

Summary:

The Baby Think It Over infant simulator -- a lifelike, lifesize baby doll with computerized responses -- allows teens to experience some of the demands of infant care. It is being used by schools and other organizations to help adolescents appreciate the responsibilities involved with parenthood. After spending a couple of days and nights with the Baby Think It Over infant simulator, many teens come to realize that they are not yet ready to become parents.

Problem Overview:

Unwanted pregnancies and sexually transmissible infections among youth.

Helping youth avoid unwanted pregnancies and sexually transmissible infections is a challenge that faces communities around the world. Children having children is a problem with dire consequences for both the young people themselves and for society as a whole. Young people with children have sharply reduced education and employment opportunities and a poorer quality of life. Meeting their needs places a severe burden on both families and public resources. Moreover, sexually active teens are at great risk of contracting AIDS and other sexually transmitted diseases.

The United States has the highest rate of teen pregnancy of any industrialized nation -- twice as high as England, France and Canada, and nine times as high as the Netherlands and Japan. More than one million teenage girls become pregnant each year in the U.S. -- 11% of all women aged 15-19 -- with over 40% of all females under 20 having at least one pregnancy. Over three fourths of teen pregnancies are unplanned, accounting for about one fourth of all accidental pregnancies each year. About 55% of teen pregnancies end in birth, 31% in abortion, and 14% in miscarriages. Of those teenage women who choose to become mothers, one out of four will have a second child within two years of their first.

Young people also have a high incidence of sexually transmissible infections. More than 25% of sexually active adolescents in the U.S.-- over three million teens -- acquire a sexually transmitted disease each year, threatening their ability to have children and increasing their risk of cancer and infection with the HIV/AIDS virus. In a single act of unprotected sex with an infected partner, a teenage woman has a 1% risk of acquiring HIV, a 30% risk of getting genital herpes, and a 50% chance of contracting gonorrhea. While the risk of acquiring HIV is lower than that for other sexually transmissible infections, AIDS is the sixth leading cause of death among 14 to 25 year-olds, and the leading cause of death among 25 to 44 year-olds, in the U.S. today.

Background:

The Baby Think It Over infant simulator was born in 1993, the brainchild of Richard Jurmain, an aerospace engineer in southern California who had lost his job and was looking for a way to feed his family. He got the idea for Baby after watching a public television program on sex education for teenagers. Young women in the program carried bags of flour to simulate babies, but bags of flour, as he noted to his wife, do not wake people at night. "So make one that does," she replied, and he did.

Once Mr. Jurmain obtained a patent on Baby, he made 40 himself, working in his garage. When orders started to accumulate, he contracted with an organization that uses physically handicapped workers to make the infant simulators. He maintains that the main lessons learned from Baby are not about values but "sleeplessness". And sleeplessness, he observes, "is a compelling rationale for not getting pregnant."

The infant simulator is a lifelike, lifesize (20 1/2 inches) vinyl baby weighing 6.5 pounds. It is anatomically correct and available in both sexes and five different ethnicities. An internal computer simulates an infant crying at realistic, random intervals 24 hours a day. Intervals can be adjusted from 15 minutes to 6 hours for a normal, cranky, or particularly easy to care for baby. The "parent" is given a non-transferable key attached to a hospital bracelet on his or her wrist that must be inserted in the Baby for a specific length of time to simulate feeding, bathing, diaper-changing and comforting. Care sessions last from 5 to 35 minutes. If the "baby" has been properly cared for, it will coo to signal the end of the session. If it is neglected (allowed to cry for more than one minute) or handled roughly (dropped, thrown or struck), tamper-proof indicators on the computer will alert the instructor. A drug-affected model, smaller in size, has the additional feature of simulating tremors due to withdrawal from a mother's drug addiction during pregnancy.

When Jaime Mercado, principal of Palomar High School in Chula Vista, California saw a newspaper article about the Baby Think It Over infant simulator, he decided he had to try it. First he tried it on his own daughter and then in his school, which has a large percentage of "continuation" (or "problem") students who are vulnerable, needy, and at high risk of pregnancy and sexually transmissible infections. Because of the school's "continuation" status and relatively small size with only 450 students, Mr. Mercado feels that he has more flexibility than he would in a mainstream school.

Since 1994, caring for the Baby Think It Over infant simulator has been a classroom assignment for the 10th grade "Social Living" course at Palomar High and a requirement for graduation. Students may take Baby home overnight or on a weekend and are required to keep a journal. Student reaction to the infant simulator has been very encouraging. "I don't want babies; I'm gonna wait," is a fairly typical response of those who have experienced caring for Baby. Mr. Mercado sees the infant simulator as a good teaching tool, ”better than an egg or a sack of flour."

Status:

More than one million teens have used Baby Think It Over since its creation in 1993. As of 1998, over 40,000 infant simulators have been sold in the United States, Canada, United Kingdom and Australia. Recent studies have shown that the use of Baby Think It Over is more effective in changing the attitudes of adolescents toward parenting than other popular strategies such as shadowing a teen parent for a day. Reductions of up to 50% in the rate of teen pregnancy have been reported by some schools and teachers who have used the infant simulator. Baby Think It Over has received several major awards, including the What's New in Home Economics "Healthy Living Award" for 1995, 1996 and 1997; the Parenting Magazine "Parenting Achievement Award" for 1995; and the Fortune Magazine "Product of the Year Award" for 1994.

Documentation:

An evaluation of the Baby Think It Over infant simulator was published in the June 1997 issue of the Child and Adolescent Social Work Journal. Articles about the program doll have appeared in newspapers and magazines including the Chicago Tribune (5/26/98), New York Times (8/3/94), Washington Post (9/13/96), USA Today (6/21/94), Forbes (11/10/95), Newsweek (12/5/94), and People (10/10/94). It has also been featured on television and radio programs including ABC World News Tonight, Today, CNN Headline News, BBC, Oprah, Eye to Eye, Christian Science Monitor Radio, and National Public Radio To get in touch with others who have had experience with the infant simulator, please contact Carol Lambert at Baby Think It Over, Inc.

Weblinks:

Description web_address
email address information@btio.com
Baby Think it Over Web Site http://www.btio.com

Submitted by:

Carol L. Lambert
Baby Think It Over, Inc.
Telephone: 800-830-1416
Fax: 715-830-2050
2709 Mondovi Road
Eau Claire, WI 54701
United States of America
email adress: information@btio.com

Photos courtesy of Baby Think It Over, Inc.

Information Date: 1998-07-01
Information Source: Carol Lambert

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